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© Winocracy S.r.l. 

All rights reserved


Cristian Carrara - Archos S.r.l.


Winocracy S.r.l.


Elis Taflaj

For further infosrmations

please contact us at

Mon-Fri 09.00am - 03.00pm



Winocracy offers the contents published on this website ("site") in order to realize the statutory mission of promoting knowledge and studies related to its cultural heritage. By using the Long Live Brunello website, the user accepts without limitation the conditions that make it usable. Winocracy reserves the right to revise these conditions at any time and without notice. The revisions to the conditions of use have immediate effect. The user who does not accept the conditions in place at the time of access is invited not to consult the site.


On the Long Live Brunello website, all contents (texts, audio, video, images, products and services, collectively called "Content") accessible on or through it, are made available to users without in any way endorsing the uses that users themselves can do. The rights concerning the use of images on each page of the site belong to their respective owners. Those who download, use or transmit Content found on or through the site can not in any way consider the duties of the respective rights of such Content to be discharged.

The Long Live Brunello website may contain or link to Content created or uploaded by third parties ("Third Party Content"). Third Party Content does not necessarily represent the opinions of Winocracy, its management, its employees and collaborators, and does not necessarily comply with the privacy protection criteria observed by the Content on the Long Live Brunello website. Winocracy does not control, monitor, endorse or otherwise guarantee the contents of third parties. Under no circumstances will Winocracy be held liable, directly or indirectly, for damages or losses caused or thought to have been caused by use or by reference to Content found on or through the Long Live Brunello website. Winocracy is not responsible for malicious activities resulting from the downloading or use of Content on the Long Live Brunello website or accessible through it. The contents on the Long Live Brunello website can be changed or removed without prior notice.


Names, trademarks, logos and coordinated graphic elements appearing on the Long Live Brunello site are trademarks, registered or unregistered, owned by Winocracy or third parties, and may not be used without written authorization from Winocracy or rights holders for third-party content. It is possible that third-party brands appear on the Long Live Brunello website. Even these can not be used without written permission from the owners of the brands.​​​​​


Pursuant to art. 13 of Legislative Decree no. 196-2003 of the Italian Law (personal data protection code) and the 2018 Reform of the EU data protection rules (GDPR) we inform our users on the following points: Winocracy collects personal data of users who browse the site of Long Live Brunello solely for the purpose to improve its offer, to direct it to users in a more precise way and in accordance with its mission and with its own Articles. Below we list the cases in which Winocracy may collect and use users' personal data:


The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Contacting the User, Interaction with social networks and external platforms and Statistics.

To obtain further detailed information on the purposes of the processing and on the Personal Data which are concretely relevant for each purpose, the User may refer to the relevant sections of this document.

Details on the processing of personal data Personal Data is collected for the following purposes and using the following services:

Contact forms

By filling out the contact form with their Data, the User consents to their use to respond to requests for information, quotes, or any other kind indicated by the form header. Personal Data collected: email address.

Miling list or Newsletter

By registering with the mailing list or the newsletter, the User's email address is automatically added to a list of contacts to which email messages containing information, including commercial and promotional information, relating to this Site may be transmitted.

Subscribing to the Winocracy newsletter allows you to stay in regular contact with the Company's business, to take advantage of exclusive content and to receive timely notifications on events of interest to our users. To register, you must indicate personal data that may include first and last name and an email address.

The newsletter is managed with MailChimp, and your email address is stored on MailChimp servers (therefore also outside the European Union) and periodically in the backups of our list.

Registration, Reservations, Ticket

To manage the registration and other services related to the activities of the training or sales offer, on the site of Long Live Brunello or through those of third parties, Winocracy reserves the right to request personal data.


Sending promotional material and marketing campaigns

With the user's consent, Winocracy reserves the right to propose, through the Long Live Brunello website and the related instruments, the direct sending of informative and promotional material, by post, fax or e-mail. mails, like magazines, invitations to events, seminars and other events.


Social networks and external platforms

This type of service allows interaction with social networks, or with other external platforms, directly from the pages of this site.

The interactions and information acquired from this Site are in any case subject to the User's privacy settings relating to any social network.

In the case in which a service of interaction with social networks is installed, it is possible that, even if the Users do not use the service, the same collect traffic data relating to the pages in which it is installed.


The "Like" button and the social widgets of Facebook (Facebook, Inc.) are services of interaction with the Facebook social network, provided by Facebook, Inc. Personal Data collected: Cookies and Usage Data. Place of processing: USA – Privacy Policy.


Using Instagram, the app will have access to certain personal data, in particular to the User's e-mail address. Instagram could store such data in the United States. If you do not accept this practice, it is advisable not to use Instagram. For more details, see the Instagram Privacy Statement at Personal Data collected: Cookies, mails, and Usage data.



The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of User behavior.

Google Analytics (Google Inc.) 

Google Analytics is a web analytics service provided by Google Inc. ("Google"). Google uses Personal Information collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google. Google may use the Personal Data to contextualise and personalize the advertisements of its advertising network. Personal Data collected: Cookies and Usage Data. Place of processing: USA - Privacy Policy – Opt Out.


Navigation Data

The computer systems and software procedures used to operate the Long Live Brunello site acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. This is information that is not collected to be associated with identified interested parties, but which by their very nature could, through processing and association with data held by third parties, allow users to be identified. This category of data includes IP addresses or domain names of the computers used by users who connect to the site, the addresses in the Uniform Resource Identifier (URI) notation of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (success, error, etc.) and other parameters related to the operating system and the user's computer environment. These data are used for the sole purpose of obtaining anonymous statistical information on the use of the site and to check its correct functioning and are deleted immediately after processing. The data could be used to ascertain responsibility in case of hypothetical computer crimes against the site.

Content embedded by other websites

Articles on this site may include embedded content (such as videos, images, articles, etc.). Content embedded by other websites behave exactly the same way as if the visitor had visited the other website.

These websites can collect data, use cookies, integrate additional third-party tracking and monitor interaction with that embedded content.

Data provided voluntarily by the user

The optional, explicit and voluntary sending of e-mails in the area of ticket purchase, subscription to the newsletter or in the content comment service entails the subsequent acquisition of the sender's address, necessary to perform the service or the requested service.


By subscribing to the service, you consent implicitly to the processing, registration and use of your personal data for the purposes specified in the application stage. The issued consent is considered valid until expressly revoked, which must be communicated via e-mail to the address or by letter addressed to our Headquarter.


With the user's consent, personal data will be entered in a database of addresses. The user can 'at any time exercise the rights under Article. 7 of Legislative Decree no. 196-2003 of the Italian Law and of the Reform 2018 of the EU Data Protection Regulations (GDPR), in particular, the right to request a copy of the data collected from the site and / or the cancellation or to oppose their processing for sending the aforementioned material; the right to obtain confirmation of the existence or not of personal data concerning him; the right to obtain updating, rectification or integration of data; the right to obtain cancellation, transformation into anonymous form or blocking of data processed in violation of the law; the right to object, for legitimate reasons, to the processing of personal data, as well as the right to object to the processing of personal data for the purpose of sending information, promotional and advertising material. The above rights may be exercised with the data controller.

Holder of the processing of personal data collected is Winocracy S.r.l. which has its headquarter in Montalcino (SI), 53024 6 Via Boldrini - Italy.



The processing of data takes place in paper form and or with the aid of electronic tools that have the purpose of storing, managing and transmitting the data, with logics strictly related to the purposes themselves. The data are only handled by personnel of Winocracy appointed by the Data Controller, or by persons in charge of occasional maintenance operations.

Furthermore, the personal data of the user are treated, if necessary, for the following purposes: to fulfill the obligations provided for by laws, regulations or by the community regulations, in particular, in fulfillment of civil and fiscal obligations (issue of tax documents, accounting management, etc.); for needs related to the exercise of institutional and economic activity of the school, for example, preparation of internal lists, internal statistics, reports, exercise of their rights.

The data of the user who has implicitly or explicitly consented to the processing are not transferred to third parties by Winocracy but may be disclosed, if necessary, in whole or in part, to:

- administrations, authorities and public, national and international bodies in fulfillment of the obligations foreseen by the law, regulations or community regulations;

- to all physical and - or juridical persons, public and private, if the communication is necessary or useful and instrumental to the aforesaid purposes such as, for example, companies that carry out transmission and sorting of correspondence, companies that provide services in the e-mail sector, transport companies; credit institutions with which our Company maintains financial relationships, consultants or service companies and their collaborators who perform on behalf of our Company, within the scope of the obligations and rights established by law; specific tasks such as legal and tax advice offices, auditors. In addition, they may come to know the personal data of the user, within the scope of the aforementioned purposes, the internal and / or external managers of our Company such as: those in charge of the administrative sector (accounting, secretariat, etc.) , the employees of our press office and our library, the technicians responsible for the maintenance of our computer system.

Legal basis of the processing

The Holder processes Personal Data relating to the User in the event one of the following conditions exists:

  • the User has given consent for one or more specific purposes; Note: in some jurisdictions the Owner may be authorized to process Personal Data without the User's consent or another of the legal bases specified below, until the User objects (opt-out) ) to this treatment. However, this is not applicable if the processing of Personal Data is regulated by European legislation regarding the protection of Personal Data;

  • the processing is necessary for the execution of a contract with the User and or for the execution of pre-contractual measures;

  • the processing is necessary to fulfill a legal obligation to which the Data Controller is subject;

  • the processing is necessary for the performance of a task carried out in the public interest or for the exercise of public authority for which the Controller is invested;

  • the processing is necessary for the pursuit of the legitimate interest of the owner or third parties.

In any case, it is always possible to ask the Owner to clarify the concrete legal basis of each treatment and in particular to specify whether the treatment is based on the law, provided for by a contract or necessary to conclude a contract.


The Data are processed at the operational headquarters of the Data Controller and in any other place where the parties involved in the processing are located. For more information, contact the owner.

The User's Personal Data may be transferred to a country other than that in which the User is located. To obtain further information on the processing site, the User can refer to the section concerning the processing of Personal Data.

The User has the right to obtain information regarding the legal basis for the transfer of Data outside the European Union or to an international organization of public international law or consisting of two or more countries, as well as with regard to security adopted by the Data Controller to protect the Data.

If one of the transfers described above takes place, the User can refer to the respective sections of this document or request information from the Data Controller by contacting him at the opening dates.

Retention period
The Data are processed and stored for the time required by the purposes for which they were collected. Therefore:

  • Personal Data collected for purposes related to the execution of a contract between the Owner and the User will be retained until the execution of the contract is completed.

  • Personal Data collected for purposes related to the legitimate interest of the Data Controller will be retained until such interest is met. The User can obtain further information regarding the legitimate interest pursued by the Data Controller in the relevant sections of this document or by contacting the Data Controller.

When the processing is based on the consent of the User, the Data Controller may keep the Personal Data longer until such consent is revoked. Furthermore, the Data Controller may be obliged to keep Personal Data for a longer period in compliance with a legal obligation or an order of an authority.

At the end of the retention period the Personal Data will be deleted. Therefore, at the end of this term the right of access, cancellation, rectification and the right to portability of the Data can no longer be exercised.

User Rights

Users may exercise certain rights with reference to the Data processed by the Data Controller.

The subjects to whom the personal data refer have the right at any time to obtain confirmation of the existence or otherwise of the same data and to know its content and origin, verify its accuracy or request its integration or updating, or correction. According to the same article, you have the right to request cancellation, transformation into anonymous form or blocking of data processed in violation of the law, as well as to oppose in any case, for legitimate reasons, to their processing.

The visitor has the right to access, correct, delete and limit the processing of personal data. The visitor is entitled to receive personal data to be used by another person in charge of data processing. The visitor has the right to send a complaint to the supervisory authority.

Requests should be sent to the e-mail address:

In particular, the User has the right to:

  • withdraw consent at any time. The User can revoke the consent to the processing of their Personal Data previously expressed.

  • oppose the processing of your data. You may object to the processing of your data when it occurs on a legal basis other than consent. Further details on the right of opposition are indicated in the section below.

  • access your data. You have the right to obtain information on the Data processed by the Data Controller, on certain aspects of the processing and to receive a copy of the Data processed.

  • verify and request rectification. The User can verify the correctness of his Data and request its updating or correction.

  • obtain treatment limitation. When certain conditions are met, the User can request the limitation of the processing of their Data. In this case, the Data Controller will not process the Data for any other purpose other than their conservation.

  • obtain the cancellation or removal of their Personal Data. When certain conditions are met, the User may request the Data Controller to delete their Data.

  • receive your data or have it transferred to another holder. The User has the right to receive his data in a structured format, commonly used and readable by automatic device and, where technically feasible, to obtain the transfer without hindrance to another owner. This provision is applicable when the Data is processed with automated tools and the processing is based on the User's consent, on a contract to which the User is party or on contractual measures connected to it.

  • propose a complaint. The User can lodge a complaint with the competent authority for the control of personal data protection or act in court.


Details on the right of opposition

When Personal Data is processed in the public interest, in the exercise of public authority to which the Data Controller is invested or to pursue a legitimate interest of the Data Controller, Users have the right to oppose the processing for reasons related to their particular situation.

Users are reminded that, should their data be processed for direct marketing purposes, they can oppose the processing without providing any reasons. To find out if the Owner deals with data for direct marketing purposes, Users can refer to the respective sections of this document.

How to exercise the rights

To exercise the rights of the User, Users can direct a request to the contact details of the Owner indicated in this document or use the buttons below. The requests are processed by the Owner as soon as possible, in any case within a month.




The Long Live Brunello website uses cookies and similar technologies to ensure the proper functioning of the procedures and to improve the experience of using online applications. This document provides detailed information on the use of cookies and similar technologies, how they are used by Winocracy and how to manage them.


Cookies are short fragments of text (letters and - or numbers) that allow the web server to store on the client (the browser) information to be reused during the same visit to the site (session cookies) or later, even after days ( persistent cookies). Cookies are stored, according to user preferences, by the single browser on the specific device used (computer, tablet, smartphone). Similar technologies, such as, for example, web beacons, transparent GIFs and all forms of local storage introduced with HTML5, can be used to gather information on user behavior and use of services. Later in this document we will refer to cookies and all similar technologies simply by using the term "cookies".


Based on the characteristics and use of cookies we can distinguish different categories:

• Strictly necessary cookies. These cookies are essential for the proper functioning of the site and are used to manage the login and access to the reserved functions of the site. The duration of cookies is strictly limited to the work session (closed the browser are deleted).
• Analysis and performance cookies. These cookies are used to collect and analyze the traffic and use of the site anonymously. These cookies, even without identifying the user, allow, for example, to detect if the same user returns to connect at different times. They also allow you to monitor the system and improve its performance and usability. The deactivation of these cookies can be performed without any loss of functionality.
• Profiling cookies. These are permanent cookies used to identify (anonymously or not) user preferences and improve their browsing experience. The site of Long Live Brunello does not use cookies of this type.


By visiting a website you can receive cookies both from the visited site ("owners"), and from sites managed by other organizations ("third parties"). A notable example is represented by the presence of "social plugins" for Facebook, Twitter and LinkedIn. These are parts of the page visited generated directly by the aforementioned sites and integrated into the page of the host site. The most common use of social plugins is aimed at sharing content on social networks.

The presence of these plugins involves the transmission of cookies to and from all the sites managed by third parties. The management of information collected by "third parties" is governed by the relevant information to which reference is made. To guarantee greater transparency and convenience, the web addresses of the various information and methods for managing cookies are set out below.

Facebook therms:

Facebook (configuration): log in to your account. Section Privacy.

Twitter therms:

Twitter (configuration):


The Long Live Brunello site also includes certain components transmitted by Google Analytics, a web traffic analysis service provided by Google, Inc. ("Google"). Also in this case these are third-party cookies collected and managed anonymously to monitor and improve the performance of the host site (performance cookies).

Google Analytics uses "cookies" to collect and analyze anonymously the information on the use of the OCRA Montalcino website (including the user's IP address). This information is collected by Google Analytics, which processes it in order to draw up reports for the operators of Archos S.r.l. and Permanent Abitare School regarding activities on the website itself. This site does not use (and does not allow third parties to use) the Google analysis tool to monitor or collect personal identification information. Google does not associate the IP address with any other data held by Google nor tries to connect an IP address with the identity of a user. Google may also communicate this information to third parties where this is required by law or where such third parties process the aforementioned information on behalf of Google.

For more information, please refer to the link below:

The user can selectively disable the action of Google Analytics by installing on the browser the opt-out component provided by Google.

To disable the action of Google Analytics, please refer to the link below:


Some cookies (session cookies) remain active only until the browser is closed or when the logout command is executed. Other cookies "survive" when the browser is closed and are also available in subsequent visits by the user.

These cookies are called persistent and their duration is set by the server when they are created. In some cases a deadline is set, in other cases the duration is unlimited. Winocracy does not use persistent cookies. However, by browsing the pages of the Long Live Brunello website, you can interact with websites managed by third parties that can create or modify permanent and profiling cookies.


The user can decide whether or not to accept cookies using the settings of his browser.

Attention: the total or partial disabling of technical cookies can compromise the use of site functions reserved for registered users. On the contrary, the usability of public content is also possible by completely disabling cookies. The disabling of "third-party" cookies does not affect the navigability in any way.

The setting can be defined specifically for different websites and web applications. In addition, the best browsers allow you to define different settings for cookies "owners" and those of "third parties". As an example, in Firefox, through the menu Tools - Options - Privacy, it is possible to access a control panel where you can define whether or not to accept the different types of cookies and proceed with their removal.​


Since the installation of Cookies and other tracking systems operated by third parties through the services used within this Application can not be technically controlled by the Owner, any specific reference to Cookies and tracking systems installed by third parties It is to be considered indicative. To obtain complete information, consult the privacy policy of any third party services listed in this document.

Given the objective complexity linked to the identification of technologies based on cookies and their very close integration with the functioning of the web, the User is invited to contact the Data Controller if he - she wishes to receive any further information regarding the use of the Cookies themselves and to possible uses of the same - for example by third parties - carried out through this site.


This privacy statement concerns all websites managed by Winocracy Srl, including this website

This privacy statement is drafted in fulfillment of the obligations established by current laws in force. 

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